Nobody really knows the difference between Diet Coke and Coke Zero — but they’re deeply passionate about their flavor. So instead of settling the debate, we’ll turn it into one. Both are zero calorie, zero sugar…yet somehow not the same. That tension is the idea. We’ll give each its own distinct personality and voice, setting up a playful rivalry that makes their differences feel real — and worth defending.
From bold takes to everyday preferences, we’ll give people the platform they’ve been waiting for to pick a side and back it loudly.
Because this isn’t about facts. It’s about flavor.
So the only question left is: who’s your flavorite?
AD: Laney Davis
CW: Haley Petersen
We’ll start the rivalry with Coke Zero vandalizing Diet Coke’s existing ads.
Continuing the feud, Coke Zero’s social accounts are briefly “hacked” by Diet Coke, sparking playful confusion and chaotic reactions across followers.
POST-STUNT OOH
POST-STUNT ACTIVATIONS
Diet Coke and Coke Zero begin showing up side by side in spaces that let people pick a side and back their flavorite.
Limited-edition split cases of Diet Coke and Coke Zero will feature cans with QR codes, letting fans cast their vote on which one truly reigns supreme.
