Diet Coke and Coke Zero are both zero calorie and zero sugar, yet that doesn’t make them identical. We’ll give each product its own distinct personality and voice, setting them up in a playful rivalry that invites consumers to pick sides and proudly back their favorite everyday drink.

It’s time for consumers to ask themselves…who’s your flavorite?

AD: Laney Davis

CW: Haley Peterson

No one actually knows the difference between Diet Coke and Coke Zero…

…but people are pretty passionate on their favorite of the two — and they love to talk about it.

Zero’s tired of being the lesser-loved offspring of Coke. 

Coke Zero launches new ‘defaced by Zero’ Diet Coke cans and products, as well as defacing already existing Diet Coke ads out in the wild.

Limited edition split cases of Diet and Zero will be available, featuring cans that include a QR code so fans can cast their vote on which one truly reigns supreme.

POST-STUNT OOH

POST-STUNT ACTIVATIONS

Diet Coke and Coke Zero are both zero calorie and zero sugar, but that doesn’t make them the same. We will give each product a distinct personality and voice that pits the two in a rivalry – one that consumers can participate in to show their favorite go-to drink.

Continuing the feud, Coke Zero’s social accounts are briefly “hacked” by Diet Coke, sparking playful confusion and chaotic reactions across followers.

Votes will be tallied live on digital billboards in high traffic areas.