Gen Z and Millennial parents want to hold onto who they were before kids — but every quirky baby buy can chip away at that identity.
Skip Hop helps them stay true to themselves through Instagram-ready visuals and casual, group chat–style copy — proving you don’t have to lose yourself to become a parent.

Introducing Drip Proof Drip.

AD: Abby Pallant

AD: Laney Davis

CW: Aaron Klopfer

Parents who purchase from Skip Hop online, are met with a pop up window inviting them to enter a PR Gift Card Giveaway.

With prizes like Nordstrom, Care.com, Massage Envy, Barnes & Noble, Uber, and Sheraton Hotels & Resorts, each reward is designed to give parents a moment back — a night off, a reset, a gentle reminder of who they were before kids.

Since Pinterest is the go-to headquarters for cultivating a vibe, Skip Hop boards become a living hub of inspiration — helping parents discover fresh ideas, explore thoughtful styling tips, and shop products directly from their pins.