Gen Z is driving the growth of audiobooks — but to truly connect, they need to feel embedded in everyday life, not promoted like a feature. Working on a brief from Spotify, we set out to launch audiobooks in a way that meets Gen Z where they are. By placing audiobook titles out in the wild — tied to real, relatable life moments — we turn everyday problems into stories worth listening to.
Trophy Case: National Silver ADDY, Silver District ADDY, Local Gold ADDY, Ads of the World, Young One’s Student Awards Shortlisted
AD: Amanda Bowring, Carlisle Ballard, Laney Davis
CW: Morgan Egan, Laney Davis
We’ll take to X to find dubious, all-too-relatable comments — and reply with audiobook suggestions for their sticky situations.
Turning everyday chaos into something worth listening to.
